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iPhone Launch
Source: MacNeil/Lehrer Productions | Type: Lesson

Investigates the notion that when consumers buy stock in businesses or purchase the products that those businesses produce, they are casting a vote for that business or product, and against the business or products of competitors. Supports the VIDEO "iPhone."




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The makings of a young stockbroker!    May 23, 2010
By: Adams, D
This lesson is not only timely, but full of avenues to explore for kids. The lesson helps students engage in the purchase of stocks and risk taking in the stock market. It provides a very sufficient explanation of NASDAQ and the other aspects of the stock market. The background knowledge is excellent for the teacher who might be a novice in economic stock language. The students are engaged in research which helps tie any prior knowledge to current topics and allows them to describe their learning as their assessment. The layout of the lesson is concise and the pace is excellent. It is a lesson designed for a higher level 6th grader to an older student, even high school, who needs some basic Economic concepts.
An addition to the lesson could be a persuasive essay on "Why I should buy stock in appl. The research is done to provide a good basis for argument. Kudos to a great lesson!!

PC or Mac - Voting with your wallet    July 18, 2011
By: Lynde, M
I believe this is a very accessible lesson for students. I think it's subject matter will instantly speak to them. The lesson is well designed to fully educate students in purchasing power and expectations.

Timely and Effective Lesson    February 20, 2012
By: Boggs, R
This lesson is very timely and effective. The students in the age group of 6-8th grade all have iphones and it is great to teach them the background of the company and the decisions that went into making it a success. It also does a great job getting them involved in the understanding of goods and services and price and competitiion. Great lesson with great activities. Fun for the students too.

Great Scarcity Lesson    February 13, 2014
By: Croft, M
I really enjoyed that this lesson, and it seems like one that students will really enjoy.